Using Memes to Drive Organic Growth for a Sports Betting Company
Discover how I leveraged meme marketing to grow a Canadian sports betting tech company’s social media presence organically, boosting engagement and brand awareness among sports fans and bettors.
Client Introduction
The client, SharpStakes, a Canadian sports betting tech company, wanted to expand their social media reach and build an engaged community. Their SaaS is an app that helps you find the best EV bets. Their ideal audience consisted of sports betting enthusiasts and bettors who actively engage with entertaining, sports-related content online.
Problem, Consequences, & Hesitations
Despite offering a compelling product, the company struggled with organic growth in a competitive online. They hesitated to adopt humor-driven content, unsure if memes would resonate with their target audience or align with their professional image. Once I posted some early posts showing success, they decided to give it a try.
Solution
I implemented a strategic meme-based content plan, focusing on:
Trending topics in sports, tapping into real-time conversations.
Relatable humor around the sports betting experience, including the highs and lows of betting.
Highly shareable content, designed to encourage audience interaction and sharing across platforms.
Focusing on the FEELINGS around sports betting/gambling. But not directly telling viewers to gamble because that goes against Instagram and TikTok’s TOS.
This approach positioned the brand as relatable, engaging, and in tune with the sports betting culture.
Results & Benefits
The results were impressive and impactful:
Steady growth in followers, fueled entirely by organic reach.
From 600~ followers to 1050 on TikTok in 5 Months
From 0 to 1135 followers on Facebook in 5 Months.
From 600~ followers to ~2500 on Instagram in 5 Months.
10+ Million views across all Social
Increased engagement, with likes, comments, and shares multiplying significantly.
Enhanced brand recognition and recall, as the memes created a fun and memorable association with the brand.
+215% Link Clicks, +100,000~ Profile visits
SCREENSHOTS
Conclusion
This case demonstrates how humor, relatability, and memes can transform social media growth, even for competitive industries like sports betting.
🏈🎲 Want to grow your brand’s social media presence organically? Let’s create content that connects and converts—contact me today!