Creating Content and using TikTok Ads to grow a Small Musician’s Following
By combining street performance content with strategic TikTok ads, we grew a small musical act’s following, engaging audiences with authentic and creative videos.
Client Introduction
The client, an emerging Canadian Hip-Hop act, wanted to increase their visibility and grow their fan base on TikTok. The artist’s music resonated with alternative rap fans, but they needed a way to connect authentically with a wider audience.
Problem, Consequences, & Hesitations
Despite having strong music and a clear identity, the artist struggled with low engagement on TikTok. They were hesitant to invest in ads without a clear strategy, unsure how to translate their talent into compelling content that would stand out on a crowded platform.
Solution
Content Creation: We filmed 3 hours of footage of the artist performing their song in various locations around Toronto. This approach added urban flair and highlighted the artist’s raw talent in real-world settings.
Content Selection: From the footage, we curated the most captivating clips, ensuring every post was visually dynamic and engaging.
TikTok Posting & Ads: We identified the top-performing clip based on organic engagement and amplified its reach by running a targeted TikTok ad campaign. Targeting their target listener.
Results & Benefits
The strategy produced impressive results:
Followers: +403 Followers, spending ~$200 on Ads, equalling to ~$0.50 per follower (A great price/success).
Boosted engagement, with the performance video gaining strong likes, comments, and shares.
Enhanced artist exposure, as the street performance content stood out for its authenticity and relatability.
The combination of high-quality content and strategic ads maximized the artist’s presence on TikTok, creating a blueprint for future campaigns.
Conclusion
This case highlights the power of combining organic content creation with data-driven ad campaigns to grow a music brand.
🎵 Ready to take your music to the next level on TikTok? Let’s create content that hits all the right notes—contact me today!