Social media growth strategies on a brand-new hip-hop-focused Instagram page. The goal was simple: grow fast using a structured content plan.

Astyria, a luxury getaway retreat company, needed a way to attract more bookings and increase brand awareness through digital marketing. Using a strategic approach to vertical ad content, we helped drive engagement and increase inquiries.

I wanted to take some of my best social media growth strategies and apply them to an account where they could be used to their fullest potential. Being a huge hip-hop fan, I chose a niche I knew deeply about. This case study breaks down how I built a brand-new Instagram page from scratch and grew it to over 1,500 followers in just 45 days.

A SaaS sports betting app sought to increase user acquisition and engagement through strategic paid advertising. By leveraging data-driven insights, engaging ad creatives, and precise targeting, the campaign attracted new users and boosted app downloads.

URSLC sought to address mental health challenges during the COVID-19 lockdowns by creating social media content that brought awareness to their mental health services and educated the public on negative thinking patterns, such as "Should Statements." This strategic approach not only connected with their audience but also provided practical tools for mental wellness during a difficult time.

Live events can be a goldmine for creating relatable and shareable content. SharpStakes, a sports betting tech company, transformed moments from three unique live events—a NAV concert, sponsoring a local basketball league, and hosting a spike ball tournament—into compelling stories. These efforts boosted their online presence, grew their following, built community, and strengthened brand loyalty.

In a bold move, CPAR shifted its holiday appeal from a focus on purchasing supplies to supporting life-changing programs. The “Reimagined Gifts of Change” campaign resulted in remarkable success, including a 10% increase in new donors, doubled gift value, and a five-fold increase in conversions to monthly donors.

Canadian Physicians for Aid and Relief (CPAR) launched a Father’s Day campaign that showcased the vital role fathers play in prenatal care. Through heartfelt storytelling, the campaign highlighted the impact of engaged fatherhood on maternal and infant health in rural Africa. This initiative not only raised awareness of CPAR’s mission but also increased engagement and donations to support their prenatal care programs.

Through careful consideration, trial and error, and being mindful of the culture of sports and sports betting, I successfully ran ads and created engaging content about sports betting while adhering to strict social media terms of service. The result? A compliant yet effective campaign that expanded reach, increased engagement, and boosted followers for my sports betting client.

By capitalizing on the viral Hawk Tuah crypto rug-pull controversy, I created TikTok content that garnered over 7 million views and 500+ organic followers. Using humor, trending keywords, and quick action, I rode the trend from start to finish, amplifying engagement and reach.

By analyzing engagement data on our top posts, and identifying a trend in emotional content related to sports betting, I developed a targeted posting strategy that significantly boosted results for my client SharpStakes.

SharpStakes is a sports betting tech company aiming to connect with sports enthusiasts and bettors through technical insight, offer betting tips, and create engaging sports/sports betting content. They aimed to stand out in a competitive market by building a strong, relatable, and playful online presence.

Managing a charity’s online presence requires balancing engagement, brand consistency, and maintaining a safe environment. For Canadian Physicians for Aid and Relief (CPAR), content moderation became a cornerstone in fostering donor trust and ensuring that their mission—supporting communities in Africa—was effectively communicated.

By combining street performance content with strategic TikTok ads, we grew a small musical act’s following, engaging audiences with authentic and creative videos.

Discover how I leveraged meme marketing to grow a Canadian sports betting tech company’s social media presence organically, boosting engagement and brand awareness among sports fans and bettors.

How Small E-Commerce Brand Kickstarted TikTok Growth with Creative Content and Smart Ads