Through careful consideration, trial and error, and being mindful of the culture of sports and sports betting, I successfully ran ads and created engaging content about sports betting while adhering to strict social media terms of service. The result? A compliant yet effective campaign that expanded reach, increased engagement, and boosted followers for my sports betting client.

By capitalizing on the viral Hawk Tuah crypto rug-pull controversy, I created TikTok content that garnered over 7 million views and 500+ organic followers. Using humor, trending keywords, and quick action, I rode the trend from start to finish, amplifying engagement and reach.

By analyzing engagement data on our top posts, and identifying a trend in emotional content related to sports betting, I developed a targeted posting strategy that significantly boosted results for my client SharpStakes.

SharpStakes is a sports betting tech company aiming to connect with sports enthusiasts and bettors through technical insight, offer betting tips, and create engaging sports/sports betting content. They aimed to stand out in a competitive market by building a strong, relatable, and playful online presence.

By combining street performance content with strategic TikTok ads, we grew a small musical act’s following, engaging audiences with authentic and creative videos.

Discover how I leveraged meme marketing to grow a Canadian sports betting tech company’s social media presence organically, boosting engagement and brand awareness among sports fans and bettors.

How Small E-Commerce Brand Kickstarted TikTok Growth with Creative Content and Smart Ads