Crafting Animations to Create Engaging Mental Health Awareness Content During COVID-19 Lockdowns
URSLC sought to address mental health challenges during the COVID-19 lockdowns by creating social media content that brought awareness to their mental health services and educated the public on negative thinking patterns, such as "Should Statements." This strategic approach not only connected with their audience but also provided practical tools for mental wellness during a difficult time.
Client Introduction
The Student Association of St. Lawrence College (URSLC) is dedicated to providing mental health support and resources to individuals and families. During the COVID-19 lockdowns, the demand for accessible mental health awareness and services grew exponentially, presenting a unique opportunity to connect with the community through engaging online content.
Problem, Consequences, & Hesitations
Increased Mental Health Struggles: The isolation and uncertainty of the pandemic exacerbated negative thought patterns and mental health challenges.
Lack of Awareness: Many individuals were unaware of available mental health services or how to identify harmful thinking habits.
Need for Connection: URSLC needed a way to educate and support the community remotely while encouraging engagement with their services.
Solution
The mental health awareness campaign focused on educating audiences about "Should Statements," a common negative thinking pattern that contributes to poor mental health. The approach included:
Thought-Provoking Topics: Highlighted "Should Statements" and other cognitive distortions to help individuals recognize and reframe their thoughts.
Consistent Style: Maintained a cohesive visual and thematic direction across all posts to reinforce the message.
Actionable Insights: Provided practical tips and strategies for managing negative thought patterns.
Audience Engagement: Used relatable scenarios and accessible language to connect with followers on a personal level.
Results & Benefits
The campaign achieved several key outcomes:
Increased Awareness: Raised visibility for URSLC’s mental health services.
Community Impact: Helped individuals understand and address negative thought patterns, contributing to better mental health during lockdowns.
Consistent Engagement: Social media posts achieved a 45% increase in engagement rates vs. their average, fostering a sense of connection and support.
Expanded Reach: Attracted new followers to URSLC’s social media platforms, growing their audience by 5%.
Conclusion
The URSLC campaign showed how intentional and thoughtful content can drive meaningful conversations around mental health while amplifying brand awareness. By tackling specific topics, the campaign provided actionable value to its audience during a challenging time.
💡 Need help creating impactful mental health campaigns or awareness content for your brand? Let’s collaborate to bring your mission to life and connect with your audience effectively. Reach out today!
