URSLC sought to address mental health challenges during the COVID-19 lockdowns by creating social media content that brought awareness to their mental health services and educated the public on negative thinking patterns, such as "Should Statements." This strategic approach not only connected with their audience but also provided practical tools for mental wellness during a difficult time.

SharpStakes is a sports betting tech company aiming to connect with sports enthusiasts and bettors through technical insight, offer betting tips, and create engaging sports/sports betting content. They aimed to stand out in a competitive market by building a strong, relatable, and playful online presence.