Getting ~300,000 views in 3 months for this pickleball league
Baseline Pickleball had the community and the talent, but the owner was buried under the weight of DIY content creation. We stepped in to automate their social presence and elevate their brand, turning a stagnant "one-man show" into a rapidly growing youth sports authority in the GTA.
Client Introduction
Baseline Pickleball is a youth-focused sports league providing competitive tournament experiences for players across the Greater Toronto Area.
Problem & Consequences
The owner was stretched thin, managing logistics and content simultaneously. This led to:
Stalled Growth: Low-quality content failed to attract new sign-ups.
Founder Burnout: The owner was losing 15+ hours a week to manual editing.
Low Engagement: The league’s online presence didn't match the high energy of the actual games.
Solution
We professionalized the league’s digital engine by:
Automated Highlights: Using GoPros to capture weekly high-octane player highlights.
Storytelling Reels: Transforming raw footage into narrative-driven Reels that built a "pro-league" feel for the athletes.
Content Systems: Taking over the entire production and posting schedule.
Our Impact (Last 90 Days)
We’re not just posting content — we’re building a real community around youth pickleball in the GTA.
📊 What we’ve reached
283,000+ video views
56,000+ people reached, mostly organically
Nearly 75% of views came without ads
Most viewers were new people discovering us for the first time
That means our content is being shared, watched, and enjoyed — not just boosted.
🤝 Real engagement, not just views
3,800+ interactions (likes, comments, shares)
Hundreds of shares, especially from parents
The majority of engagement comes from returning followers, showing strong community trust
People aren’t just scrolling past — they’re reacting, sharing, and coming back.
📈 Community growth
+369 new followers in 3 months
840 total followers and growing
Very low unfollow rate, even during rapid growth
When people follow, they tend to stay.
Conclusion
By outsourcing their content strategy, Baseline Pickleball reclaimed the owner’s time and achieved record-breaking reach—all without spending a dollar on ads.
