Building a brand with content
Client Introduction
SharpStakes is a sports betting tech company aiming to connect with sports enthusiasts and bettors through technical insight, offer betting tips, and create engaging sports/sports betting content. They aimed to stand out in a competitive market by building a strong, relatable, and playful online presence.
Problem, Consequences, & Hesitations
SharpStakes faced a major challenge: its social media account was small, lacked a clear identity, and failed to connect with its ideal audience. Without consistent content or a recognizable voice, potential customers weren’t engaging with the brand.
Solution
I developed and executed a content strategy focused on:
Humor: Relatable and funny sports/sports betting content to entertain and engage.
Information: Highlighting sports, and sports betting insights and trends to provide value to their audience/ideal customer.
Education: Explaining sports betting concepts, trends, and tools in simple, digestible formats to appeal to both novice and experienced bettors.
By posting consistently and tapping into trending sports topics, we created a steady stream of high-quality, shareable content that resonated with their target audience.
Results & Benefits
This content strategy led to impressive growth:
2,000+ new followers on Instagram in six months, expanding SharpStakes’ audience base significantly.
1000+ New followers on TikTok in six months, reaching their ideal audience of Gen Z bettors.
Improved brand identity, establishing SharpStakes as a reliable and relatable voice in sports betting.
Higher engagement rates, as followers interacted with and shared the content regularly. Creating fans, and then customers!
The increased visibility and engagement not only attracted more followers but also positioned SharpStakes as a credible player in the sports betting tech space.
Conclusion
This case shows how consistent, well-planned content can transform a brand’s social media presence and connect with ideal customers.
🏀🎯 Ready to elevate your brand’s social media game? Let’s craft a strategy that wins—contact me today!