A SaaS sports betting app sought to increase user acquisition and engagement through strategic paid advertising. By leveraging data-driven insights, engaging ad creatives, and precise targeting, the campaign attracted new users and boosted app downloads.

Live events can be a goldmine for creating relatable and shareable content. SharpStakes, a sports betting tech company, transformed moments from three unique live events—a NAV concert, sponsoring a local basketball league, and hosting a spike ball tournament—into compelling stories. These efforts boosted their online presence, grew their following, built community, and strengthened brand loyalty.

Through careful consideration, trial and error, and being mindful of the culture of sports and sports betting, I successfully ran ads and created engaging content about sports betting while adhering to strict social media terms of service. The result? A compliant yet effective campaign that expanded reach, increased engagement, and boosted followers for my sports betting client.

By analyzing engagement data on our top posts, and identifying a trend in emotional content related to sports betting, I developed a targeted posting strategy that significantly boosted results for my client SharpStakes.

SharpStakes is a sports betting tech company aiming to connect with sports enthusiasts and bettors through technical insight, offer betting tips, and create engaging sports/sports betting content. They aimed to stand out in a competitive market by building a strong, relatable, and playful online presence.