How I used A Data-Driven Strategy to Amplify Engagement for a small company.
By analyzing engagement data on our top posts, and identifying a trend in emotional content related to sports betting, I developed a targeted posting strategy that significantly boosted results for my client SharpStakes.
Client Introduction
SharpStakes, a sports betting tech company, aimed to grow its social media presence and connect with its audience on a deeper level. To achieve this, the brand needed insights into what resonated most with its followers.
Problem, Consequences, & Hesitations
Despite consistent posting, SharpStakes was unsure which content types delivered the most value and engagement. Without leveraging data-driven insights, there was a risk of missing opportunities to connect with their ideal audience.
Solution
I conducted a deep dive into SharpStakes’ social media analytics to identify patterns in post-engagement. The analysis revealed a clear trend:
Posts that evoked emotions tied to sports betting—such as the thrill of a win, the frustration of a loss, and the humor in everyday gambling scenarios—consistently performed best.
Using these insights, I refined the content strategy to focus on relatable and emotionally engaging themes. Future posts captured the highs, lows, and quirks of sports betting culture, aligning closely with audience sentiment.
Results & Benefits
The data-informed strategy produced outstanding outcomes:
Amplified engagement across social media platforms as audiences connected with the content.
Improved post-performance, with higher likes, shares, and comments on emotionally resonant content.
Enhanced content efficiency, ensuring every post was more likely to hit the mark based on proven data trends.
+10 Million views across multiple channels in 6 months.
+4000 followers spread across multiple channels in 6 months.
This approach allowed SharpStakes to deliver consistent value to its audience while strengthening its brand voice.
Conclusion
This case highlights how analyzing engagement data and adjusting content strategy can amplify social media results and foster deeper connections with your audience.
📊🎲 Want to turn data into engagement and growth? Let’s analyze your content strategy and make every post count—contact me today!
