Using trends to create a viral moment
By capitalizing on the viral Hawk Tuah crypto rug-pull controversy, I created TikTok content that garnered over +12 million views and 1000+ organic followers. Using humor, trending keywords, and quick action, I rode the trend from start to finish, amplifying engagement and reach.
Introduction
While managing other businesses socials, my personal TikTok account is a creative experiment. I aimed to test and refine strategies for growth, strategies for profit, virality and engagement. The goal is to learn, identifying trends, and craft shareable content to create measurable growth—even though it is just a casual account.
Problem, Consequences, & Hesitations
Like many accounts starting out, my personal TikTok had a modest following… But that doesn’t stop me from having a viral moment.
Solution
I recognized the viral potential of the Hawk Tuah crypto rug-pull scandal:
Trend Identification: The "$HAWK" controversy and Hawk Tuah’s now-infamous soundbite, “I’m tired, time for bed,” were trending on Twitter as she dodged allegations.
Creative Repurposing: I brought the soundbite to TikTok, producing humorous and engaging posts around the scandal. Keywords like Coffeezilla, rug pull, crypto, scam, and Hawk Tuah were strategically integrated to boost discoverability.
Consistency and Momentum: By riding the trend from its inception to its peak, I consistently posted follow-up videos that built on the initial buzz.
Results & Benefits
This approach yielded exceptional results:
+4 Million Views on the First Video, followed by several million views on subsequent posts.
+12 Million Views on all videos total!
1000+ Organic Followers, growing a dedicated audience while proving the effectiveness of my trend-driven strategy.
This success reinforced the value of trend-based content creation, even for personal or experimental accounts, showcasing how quickly a strategy can turn into real-world results.
Conclusion
This case highlights how spotting and capitalizing on a viral moment can create massive engagement and sustained growth.
🚀🎥 Want to leverage the next big trend to grow your audience? Let’s craft a strategy that works—contact me today!
