A SaaS sports betting app sought to increase user acquisition and engagement through strategic paid advertising. By leveraging data-driven insights, engaging ad creatives, and precise targeting, the campaign attracted new users and boosted app downloads.

In a bold move, CPAR shifted its holiday appeal from a focus on purchasing supplies to supporting life-changing programs. The “Reimagined Gifts of Change” campaign resulted in remarkable success, including a 10% increase in new donors, doubled gift value, and a five-fold increase in conversions to monthly donors.