How to Turn Live Events Into Engaging Stories
Live events can be a goldmine for creating relatable and shareable content. SharpStakes, a sports betting tech company, transformed moments from three unique live events—a NAV concert, sponsoring a local basketball league, and hosting a spike ball tournament—into compelling stories. These efforts boosted their online presence, grew their following, built community, and strengthened brand loyalty.
Client Introduction
SharpStakes is a sports betting tech company aiming to engage sports fans and betting enthusiasts. Known for its innovative platform, the company wanted to leverage live events to expand its reach and build a community of engaged followers.
Problem, Consequences, & Hesitations
Underutilized Event Opportunities: SharpStakes attended and hosted events but struggled to translate them into impactful content for social media.
Low Brand Awareness: Despite hosting unique events, they lacked a consistent strategy to share their brand story effectively.
Disconnected Content: Event footage and photos didn’t reflect the energy or excitement of the events themselves, leading to lukewarm audience engagement.
Solution
I crafted a strategic approach to turn live event experiences into engaging, relatable stories:
Capturing Key Moments: From the NAV concert to the local basketball league sponsorship and the spike ball tournament, I captured or curated the most exciting, relatable, and visually impactful moments.
Building Narratives: Each event was treated as a story—highlighting fans enjoying the concert, basketball players in action, and spikeball participants bonding and competing.
Platform Optimization: Edited content specifically for TikTok, Instagram Reels, and Twitter, ensuring it resonated with each platform’s audience.
Brand Integration: Used overlays, captions, and calls-to-action that subtly emphasized SharpStakes’ brand values and offerings, while keeping the content audience-centric.
Audience Engagement: Incorporated interactive posts, such as polls on game predictions, event recaps, and behind-the-scenes clips, to deepen engagement.
Results & Benefits
The campaign was a resounding success:
Follower Growth
Community Building
Increased Engagement
Strengthened Brand Identity
Event Participation Boost
Conclusion
SharpStakes’ ability to turn live events into engaging stories not only elevated their online presence but also established them as a trusted and approachable brand in sports betting. Highlighting authentic moments and sharing the energy of these events fostered a deeper connection with their audience.
🎯🏀 Ready to transform your live events into stories that drive engagement and build brand loyalty? Let’s collaborate to bring your events to life—contact me today!
