Social media growth strategies on a brand-new hip-hop-focused Instagram page. The goal was simple: grow fast using a structured content plan.

Astyria, a luxury getaway retreat company, needed a way to attract more bookings and increase brand awareness through digital marketing. Using a strategic approach to vertical ad content, we helped drive engagement and increase inquiries.

I wanted to take some of my best social media growth strategies and apply them to an account where they could be used to their fullest potential. Being a huge hip-hop fan, I chose a niche I knew deeply about. This case study breaks down how I built a brand-new Instagram page from scratch and grew it to over 1,500 followers in just 45 days.

URSLC sought to address mental health challenges during the COVID-19 lockdowns by creating social media content that brought awareness to their mental health services and educated the public on negative thinking patterns, such as "Should Statements." This strategic approach not only connected with their audience but also provided practical tools for mental wellness during a difficult time.