Social media growth strategies on a brand-new hip-hop-focused Instagram page. The goal was simple: grow fast using a structured content plan.

I wanted to take some of my best social media growth strategies and apply them to an account where they could be used to their fullest potential. Being a huge hip-hop fan, I chose a niche I knew deeply about. This case study breaks down how I built a brand-new Instagram page from scratch and grew it to over 1,500 followers in just 45 days.

By combining street performance content with strategic TikTok ads, we grew a small musical act’s following, engaging audiences with authentic and creative videos.