CPAR’s “Extend A HEaling Hand”
The “Extend A Healing Hand” campaign is a fundraising campaign by the charity organization Canadian Physicians for Aid and Relief (CPAR). The campaign aims at Canadian physicians and medical professionals to make donations and volunteer with physicians in Africa. I was given about a week to make the logo. After creating a design brief in conversation with the fundraiser, I created 4 designs, recommending this one because it represented helping hand/healing hand. The blue and the pink are to represent nurses and doctors’ scrubs and the medical world, as well as love and health. The rough lines and uneven drawing were inspired by children’s drawing style since much of their work is with children and childbirth.
Fuel
Fuel is a cannabis company personified with excitement and joy – and big dreams. They want to be the Red Bull of the cannabis game! Once I got an understanding of the branding direction, we went through what felt like a million designs, only for the client to revisit this design (one of the earliest designs made) and decide this is the direction he preferred. The logo was inspired by NASCAR and NOS energy drinks.
Environment
The client came to me with a bold product that solved an environmental problem. His company sold cannabis products in eco-friendly packaging - something foreign to the cannabis mass-market, which is saturated in products with packaging that is damaging to the earth. Working together, we found the best elements to represent his product. Morphing the earth and water drop, we made a logo/emblem that represented the health to the earth. We used blue to stand out from the crowd – which is almost uniformly green. And finished up with Gotham typeface to give a clean look. My client was thrilled! Environment cannabis products will be arriving shortly!
O’Brien BarberShop
O’Brien the barber came to me saying he wanted a masculine logo that represented something modern and barbershop like. He wanted the letters “OB” in the title and it needed to be made into a neon sign. These were unique challenges that I was willing to face. After a few iterations, this was the final.
Reapers
This client was getting his Death Metal band back to together and needed a logo. He wanted something part of the metal culture but something that would stand out as well. Metal culture comes with these logos that are purposefully hard to read, and we wanted something a little cooler. Something more approachable. After trials and tribulations, this was the final design. We went with something gothic, and pulled down the “P” to resemble a knife.
Let’s get that visual branding to look proper!
Aiding a small charity called CPAR, I designed and spearheaded an effective visual social media campaign titled "Small Acts, Big Impact". With its compelling visuals and resonant messaging, this campaign sought to remind both longstanding supporters and new donors of the profound difference even small contributions can make. Through this initiative, we not only bolstered our donor engagement but also experienced a significant surge in donations, reaffirming the belief that every act of kindness, regardless of its size, has the potential to create a monumental impact.
